Context Early in the UK's first Covid lockdown, it became apparent that some were ignoring the 'Stay at home' advice. In response, HM Government tasked the news industry with delivering this important health message, clearly and memorably, to these often hard-to-reach audiences.
We were brought in by Newsworks UK to create a visual hook for communicating this message, and campaign to broadcast it to the nation across every UK newspaper.
Our core device created a memorable smile in the mind – a more persuasive alternative to the expected governmental graphics. The device then became the corner-stone of a campaign that ran across all the UK’s newspaper covers on the same day (the first time this has ever been done).