Context ‘Stay at Home’. A simple, yet life-saving piece of advice during the Covid pandemic. But in the early days of the UK’s first lockdown, it became clear that some weren’t getting the message. In response, HM’s Government tasked the news industry with delivering it to the nation—and I was brought on board to help drive it home with a powerful visual symbol.
The solution was an alternative to typical governmental graphics: a memorable smile in the mind. This device became the cornerstone of the campaign, with every newspaper running it on their front cover: the first time this has happened in UK history.