Context Bloom & Blossom is a true family business. Founded by sisters-in-law Julia and Christina, they create natural skincare and wellness products perfect for parents and kids alike. To help take this cult favourite to new heights, Jones Knowles Ritchie was tasked with reimagining their visual identity.
At the heart of it all was the new logotype, which I designed to capture the essence of the brand: ‘Bloom’ representing parenthood, ‘Blossom’ the way kids turn our lives upside down for good, and the nurturing ampersand, the ties that bring us together.