Context When sisters-in-law Julia and Christina noticed the major lack of natural, stylish skincare products for them and their kids, they decided to roll their sleeves up and create their own. Since then Bloom & Blossom has been a hugely popular brand. And with the range growing faster than ever, Jones Knowles Ritchie was tasked to reimagine the visual identity – with the goal of becoming a global lifestyle brand.
I was brought in to design a new logotype that captured the duality that sits at the heart of the brand – ‘Bloom’ representing parents and ‘Blossom’ their children.