Context If you're over 60 and British, chances are you've heard of Double Diamond. First trademarked in 1876, it became the country’s best-selling beer by the 1950s and continued to work wonders with the British public throughout the '60s and '70s. But by the turn of the century, it had quietly disappeared from pubs and supermarket shelves.
Tasked with reviving such a beloved brand, I knew I had to double back to its iconic design archive and restyle the very best of its past. At the heart of that revival is the brand’s mid-century mascot, the 'Little Man' — now reimagined and aged appropriately in collaboration with the brilliant illustrator Satoshi Hashimoto.