Context A natural sparkling drink with an unexpected cayenne kick, Nix & Kix were in need of a brand as distinctive as their beverages. I was brought on board to design a mark that could catch the eye of curious new customers… without alienating their existing fans.
The solution was to swap their generic ‘and’ with a captivating ampersand, playing with the positive and negative space of the logotype to capture the imagination, whilst maintaining brand recognition and legibility.