Context After developing Allsopp’s brand identity in 2021, I was invited back to lend a hand once more. This time, I was tasked with the packaging for their latest special release: a bourbon barrel-aged India Pale Ale, “brewed expressly for special occasions.”
A beer of this exceptional quality warranted a design to match, so I reimagined the label of Allsopp’s most iconic and celebrated Victorian-era IPA, redrawing the typography with a contemporary eye and adding a splash of copper detailing for good measure.