Context Consumer brands don’t come much bigger – or older – than Stella Artois, so to be entrusted by Jones Knowles Ritchie to recraft their core logo was an absolute honour.
The refresh is rightfully respectful to their current logo, but reassesses every element – each redrawn to feel fresher, prouder and more harmonious with its surroundings. It also sees Stella Artois’ famous horn asset unapologetically elevated and imbued with the confidence that the oldest logo in the world deserves.