Context Allsopp's is one of the oldest breweries in the world and has a glorious 300 year old brand archive to show for it. With countless iterations of the brand's logotype to take inspiration from, I chose to reinterpret a version that was used on their most iconic, award winning India pale ale beer label. To me, this label represents Allsopp's at the top of it's game and feels timelessly British.
The signature version of the logotype follows suit, but does so by borrowing beautiful details from a much broader wealth of typographic references. This approach allowed me to create something new for the brand, but in a way which respects and celebrates it's rich design history.