Context Burger King approached Jones Knowles Ritchie with a huge ambition: to take a firmer stand on plastic waste and no longer serve plastic toys with its kids’ meals. We came up with a simple idea, inspired by Burger King’s irreverent spirit: melt down all plastic meal toys and transform into kids play areas.
I designed the campaign logo to depict the simple idea of melting plastic and worked alongside 3D illustrator Grand Chamaco to bring it to life in all of its plasticky glory.