Context After 100 years, Fox’s Glacier Mints were still trying to keep things fresh whilst retaining their heritage. Which is why, as part of their beautiful packaging refresh, Derek & Eric needed help crafting the lettering of the brand’s decadent new ‘Moments’ range.
To provide balance with the overall modernisation of the brand, I set out to pay homage to the classic script from the brand’s archives. Translating the characteristics of the original lettering into the new design was a challenge… but it proved a sweet one.