Context Whether crafting candles or content, Grafton Yard (founded by delightful duo Freddie and Rebecca) always set out to radiate joy.
My goal was to infuse that same feeling into every aspect of their brand, putting the same handmade charm and character into every detail of their logotype and assets. Together, we created a desirable, instantly recognisable and easily adaptable identity—as at home on Liberty London’s shelves as on their lively social media feed.