Context Himmense is a D2C supplement brand that delivers all ‘the building blocks of the modern man.’ With that target audience in mind, they wanted to strike the balance between science and style, with a bold, yet credible, look and feel that's primed to rally a community around.
Just as Himmense's products add up to something even greater, so does the identity I created for them. Two + symbols combine to create the letter H in the negative space, whilst a premium black-and-white aesthetic suddenly bursts into life with a hit of colour: perfect for a brand ready to activate your potential.