Context Koru Kids is a childcare service that connects families with the ideal nanny. But as part of our brand refresh, we realised their mission was so much bigger than just making life easier for parents: it was about ‘Helping Families Flourish.’
The Māori word ‘Koru’ symbolises new life and growth, so we created a seedling-inspired monogram that did the same. This ‘K’ soon grew from a logo into an illustrative design language for the entire brand, beautifully capturing everything Koru Kids offers and stands for.