Context Runway East is a flexible workspace company on a mission to destroy boring offices. And they gave Kuba & Friends a mission to create a brand up to the task.
As part of the wider refresh, I designed a logotype that stretches to represent a ‘runway’ from west to east. Complementing the logotype, I also created a custom typeface with the same characteristics, allowing the brand messaging to flex and scale as needed, as well as reflecting the adaptability and versatility of their office spaces. The best part? Louis Theroux seems to like it too.