Context It’s always been a mystery to me (especially given their subject matter) how manufactured and cold so many sexual wellness brands look. Which is why, when So Divine reached out, seeking a logo as sleek and sensual as their toys, I was all in.
The resulting mark is, fittingly, all about relationships. Forms and counterforms entwine organically, the positive and negative space working together to subtly shape the word "So": a distinctive icon that captures the essence of the brand.