Context Not long ago, 'alcohol-free' carried a stigma, leaving those who chose not to drink feeling a bit left out. Wednesday's Domaine aims to change that by inviting everyone to be part of the conversation, whether you're drinking or not, and celebrating the joy of sharing a bottle with friends.
In collaboration with Kuba & Friends, I designed a visual identity and packaging for Wednesday's Domaine that embodies the spirit of 'good company.' Each bottle features a personified letter W, allowing the conversation to flow seamlessly from bottle to bottle, just as it does around the table.