Context Brands don’t come much bigger, or more historic, than Stella Artois. To be entrusted by Jones Knowles Ritchie with crafting the oldest logo in the world was a real honour.
With the goal of making the brand irresistible once more, each element was redrawn to feel fresher, prouder, and more harmonious. Type became more contemporary, classical flourishes were refined, and their heraldic horn elevated, all the better to let the brand ring out with unapologetic confidence once more.